Meta Pixel +

Google Ads Fix

Home – Portfolio – Broken Tracking, Blind Decisions

Broken Tracking, Blind Decisions

Early-stage D2C brand running Meta + Google ads with no proper GA4/GTM setup. GTMFlex cleaned tracking, fixed pixels, and gave the founder a single source of truth for ROAS(Return on Ad Spend) and CAC(Customer Acquisition Cost).

Our Approach:

Funnel + Tracking Audit:

We first mapped the full customer journey and checked what was (and wasn’t) being tracked accurately.

GA4 Foundation Cleanup:

We rebuilt GA4 in a clean, scalable way so reporting stays consistent as spend increases.

GTM Tag Hygiene + Rule-Based Firing:

We cleaned Google Tag Manager so tags fire only when they should—once, and correctly.

Meta Pixel Signal Fix:

We improved Pixel quality so Meta can optimize on correct purchase and checkout signals.

Google Ads Conversion Alignment:

We aligned Google Ads conversions so “sales” means the same thing across GA4 and Google Ads.

Single Source of Truth Dashboard:

We set up reporting the founder could trust—built around ROAS and CAC, not scattered metrics.

Outcome:

With tracking cleaned end-to-end, the founder finally had one reliable view of performance. The biggest change wasn’t “better numbers”—it was better decisions.

What improved:

Confidence in ROAS and CAC (no more conflicting dashboards)
Cleaner signals to Meta + Google → better optimization quality
Faster campaign decisions (scale winners, cut losers without guessing)
A measurement setup that can scale with new products, new creatives, and higher budgets

Let's

Ship It

Together!