Improvement.

Home – Portfolio – Ad Spend Up, Sales Flat

Ad Spend Up, Sales Flat

A jewellery e-com brand was spending $5–8k/month across Meta + Google, but revenue wasn’t moving. The products were solid, the site looked good, and campaigns were “running”… yet results stayed stubbornly flat. GTMFlex stepped in to rebuild the acquisition engine—campaign structure, audiences, creative system, and measurement—so spend finally translated into profitable growth.

Our Approach:

Profit Reality Audit:

Before touching ads, we made sure “profit” was defined correctly—per product and per order.

Tracking & Attribution Cleanup:

Flat revenue often hides messy attribution. We cleaned signals so decisions weren’t based on half-truths.

Campaign Restructure (Meta + Google):

We rebuilt account structure so budgets went to intent—not noise.

Audience Fix + Retargeting Logic:

The brand was spending, but not reaching the right people at the right time.

Creative System That Scales:

Jewellery sells on emotion + detail. We built a repeatable creative framework, not random ads.

New angles: gifting, daily wear, anti-tarnish/quality, craftsmanship, occasion-based drops
Product-first formats: close-ups, try-on POV, UGC-style testimonials, price/value framing
Faster iteration cycle: winners scaled, losers killed quickly

Weekly Optimization for Profit (Not Vanity ROAS):

We moved from “campaign management” to a consistent profit-improvement loop.

Outcome:

The brand moved from “spending money” to profitable acquisition.

What improved:

Spend became predictable and controllable (less wasted budget)
Stronger prospecting efficiency + cleaner retargeting performance
More stable CAC and clearer scaling signals
Revenue growth came from better structure + creative, not bigger budgets

Let's

Execute

Together!

Ads